How do you think the creative juices got flowing for this one?
Marketing Guy: "You know, this whole tax stimulus thing is missing something. I think we need a logo."
Logo Guy: "Alright boss, I think I could help with that."
Marketing Guy: "Something good. Something that says progress and conveys excitement. Maybe an arrow. That'll make people feel like spending."
Logo Guy: "And red text. Red text is always exciting!"
Marketing Guy: "And make sure the arrow is pointing backwards. Nothing says progress like an arrow pointing backwards."
And just what was in this envelope with my new favorite logo? A piece of paper telling me that I would be getting a rebate direct deposited into my account. Never mind the fact that the rebate showed up last week. Or that I'd have to be living in a cave to not know it was coming. But hey, it's the government, so of course they have to send more paperwork telling me about how cool it is to save paper by using direct deposit.
Anyway, the point of this whole post wasn't to whine about government inefficiency. I'll leave that for another day. Now I'm sure this logo was paid for with taxpayer money, which means that as a tax paying citizen I have ownership of that design and can reuse it as I see fit. I was inspired to try it out for a few of my own sites that need logos:
What do you think?
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